Why Apple Banned Instagram’s Ad-Free Version

The latest (as of 11:10 a.m. EST): Apple told TechCrunch that it had banned The OG App because it was violating Instagram’s terms of service by accessing the service in an unauthorized way. According to the company’s App Store review guidelines, section 5.2.2, apps must follow the terms of service of the third-party services they use to display content.

The headline has been changed to include Apple’s suggestions

Instagram client The OG App was released last week by a company called Un1feed. The app boasted several features including the ability to create custom feeds similar to Twitter lists and the removal of ads and suggestions from the home feed. There were nearly 10,000 downloads in just a few days but Apple pulled the app this week for breaking its rules.

Why Apple Banned Instagram's Ad-Free Version
Why Apple Banned Instagram’s Ad-Free Version

Un1feed also reported that Meta had deactivated the personal social media accounts of all team members. Meta claimed that the app violated its terms but did not say whether it had requested removal from the App Store.

A representative from Meta told TechCrunch, “This app violates our policies and we are taking all appropriate enforcement actions.” The firm also referenced a blog post talking about website clones. Since The OG App was taken down from the App Store, Un1feed has claimed that Apple is “colluding” with Facebook.

Instagram is terrible, everyone knows it. There was a lot of praise from customers after we made some changes for the better. However, Facebook has such a deep-seated hatred for its users that it is prepared to destroy a competitor that provides them with an ad-free Instagram. According to a statement provided to TechCrunch by the startup, “Apple is conspiring with Facebook to bully two teenagers who made Instagram better.” We’ve reached out to Apple for comment and will revise this post accordingly.

Why Apple Banned Instagram’s Ad-Free Version

You can find the app in the Google Play Store even now. The Android creators claimed their software was the best option for those seeking anonymity, flexibility and control. The developers of the app have stated that they are presently engaged in efforts to have the app reinstated on the App Store. But after these declarations, it seems highly unlikely that will happen in its current form.

After the app’s release, some users complained about its login processes which prevented them from accessing their accounts or prompted them to sign in from an unfamiliar location. To make certain features of the app work, the creators of the OG App had to deconstruct the Instagram Android API. To top it all off, it had a brand new login experience in the works, which would fix a lot of problems.

The OG APP pointed out last night that there are many Instagram-like apps available for download from the App Store. However, likely, some of these desktop apps are simply web wrappers for the Instagram website. iPhone owners eager for an ad-free Instagram client will have to wait for the time being.

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