Messenger will soon be back with the Facebook app. Meta announced that it is testing putting Messenger back into the Facebook app. The news was buried in a blog post that reassured users that Facebook is not going away. In the post, Facebook leader Tom Alison says, “You’ll soon see us expand these tests.”
Facebook and Messenger split up for the first time in 2014. At the time, Facebook CEO Mark Zuckerberg said Messenger as a separate app makes for “a better experience.”
Now, Meta is reversing that change, which is not too surprising. Alex Heath of The Verge wrote about Meta’s plans to bring Messenger back to Facebook last June finally. In December, social media consultant Matt Navarra saw Meta testing the feature.
My coworker, Alex, told me last year that Facebook is making this change to compete better with TikTok, which has built-in messaging features that Facebook got rid of almost a decade ago. Meta doesn’t say how many people will start to see the built-in inbox. I’m glad to hear that Meta is bringing Messenger back to Facebook, and I’ll be even happier when it comes back to the platform’s mobile browser version.
“Facebook is not dead nor dying, but in fact alive and thriving with 2 billion daily active users”
In its announcement, Facebook also reiterated that it now has more users than ever before. “Contrary to reports otherwise, Facebook is not dead nor dying, but in fact alive and thriving with 2 billion daily active users,” Alison writes. “People are using Facebook for more than connecting with friends and family, but also to discover and engage around what is most important to them.”
It’s not clear, though, how many of those “daily” Facebook users are people who were forced to post on the platform.
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