Bud Light has remained silent on social media since the announcement of a partnership by transgender social media influencer Dylan Mulvaney prompted conservative outrage and boycott calls.
Since March 30, Bud Light has not posted on Instagram to its 377,000 followers, and since April 1, neither have the brand’s 311,000 Twitter followers.
Additionally, the beer brand has not posted to its over 7.5 million Facebook followers since March 30.
Anheuser-Busch did not immediately respond to a request for comment on why the social media platforms have gone quiet. Still, the decrease in posts coincides with the firm experiencing backlash for associating with Mulvaney as a brand ambassador.
The trans activist revealed on April 1 that the beer company sent packs of Bud Light featuring the influencer’s face to celebrate a full year of “girlhood” that Mulvaney recently reached. Mulvaney, a biological male, has been openly tracking and marking the first full year of identifying as a woman.
Mulvaney referred to the cans as his “most valued possession” in an Instagram image with the hashtag “#budlightpartner.” As part of the promotion, Mulvaney was shown drinking a Bud Lite beer in a bathtub.
The partnership between Mulvaney and Bud Light drew sharp criticism from conservatives on social media perhaps most notably from singer Kid Rock who posted a video online using Bud Light cans for target practice.