Taylor Swift: Ticketmaster Fiasco: Taylor Swift talked about the messed-up start of her “Eras Tour” concerts this week for the first time on Friday. She was upset with how Ticketmaster handled ticket sales and said it was like fans were “going through several bear attacks.”
Taylor Swift‘s comments come at the wrong time for Ticketmaster since the Justice Department is looking into the company. A person who knew about the situation and spoke on the condition of anonymity because they were not allowed to talk about it said that the investigation was going on. The person said that the Justice Department’s investigation started before the Swift concert mess and its limits were not apparent initially.
The Justice Department said it had nothing to say.
In a statement on Instagram, the singer said, “It goes without saying that I’m very protective of my fans.” “It’s hard for me to give these relationships and loyalties to someone else, and it hurts me a lot to just watch mistakes happen without being able to fix them.”
After Ticketmaster’s website had problems for a few days and people had to wait for hours to buy concert tickets, the company said on Thursday that it would stop selling tickets on Friday because there were “extraordinarily high demands on ticketing systems” and not enough tickets left to meet those demands. In a blog post that has since been taken down, Ticketmaster said that more than 2 million tickets for the tour were bought on Tuesday, a record for an artist for a single day.
Ticketmaster said that “bot attacks and fans without invite codes” were to blame for the problems. The company said that this brought the number of system requests on its website to 3.5 billion, four times the previous peak. The company also said that only 15% of customer “interactions across the site” had problems, but that was “too many.”
31 House Dems push for Ticketmaster investigation “in light of the Taylor Swift tour fiasco.” pic.twitter.com/ulRMCxqrP2
— Andrew Solender (@AndrewSolender) November 18, 2022
Swift wrote, “There are many reasons why people had such a hard time getting tickets, and I’m trying to figure out how this situation can be fixed in the future.” “I won’t blame anyone because we asked them more than once if they could handle this demand, and they said they could.”
Live Nation Entertainment, which owns Ticketmaster, has not replied to a request for comment.
The mess with the “Eras Tour” added to long-standing complaints about how Live Nation Entertainment does business. The company has been accused of having a monopoly on online ticket sales. In 2010, the Justice Department let Live Nation, an event promoter and venue operator, merge with Ticketmaster as long as they agreed to a code of conduct to address antitrust concerns. In 2019, the Justice Department said that Live Nation Entertainment had broken the terms of the agreement, which was supposed to end in 2020. After an investigation, a new deal was made that will last until 2025.
Early this year, the New York Times was the first to report that the Justice Department’s antitrust division had opened a “broad” investigation into Live Nation Entertainment.
Swift’s return to stadiums was eagerly awaited. Her last stadium tour to promote the album “Reputation” was in 2018. Since then, Swift has put out four albums: “Lover” in 2019, “Folklore” and “Evermore” in 2020, and “Midnights” last month, which made her the first artist to reach the top 10 of the Billboard Hot 100.
I’ve been teaching or in meetings since 2:45 and I’m committing now to spending some amount of time each day every day from here until eternity thinking about how to destroy Ticketmaster https://t.co/QHP9QjcwMs
— Leah Litman (@LeahLitman) November 17, 2022
Swift said on Friday that she has “brought so many parts of my career in-house” to “improve the quality of my fans’ experience by doing it myself with my team who cares as much about my fans as I do.”
“All I can say to those who didn’t get tickets is that I hope there will be more chances for us all to sing these songs together,” she wrote. “I’m glad you wanted to be there. You don’t know how important that is.”
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Jessa Martin is the author of Nogmagazine, A professional in writing by day, and novelist by night, she received her bachelor of arts in film from Howard University and her master of arts in media studies from the New School. A Brooklyn native, she is a lover of naps, cookie dough, and beaches, currently residing in the borough she loves, most likely multitasking.