VShojo CEO Claims Japan Expansion Will “Break Down Barriers” In VTubing

VShojo CEO Claims Japan Expansion Will “Break Down Barriers” In VTubing

With the help of Kson and Amemiya Nazuna, VShojo has expanded into Japan, its spiritual home, for the first time in the past two years. Justin “theGunrun” Ignacio’s goal is to “tear down barriers” in the fans by adding two new talents to his roster.

VShojo has been an outlier among the top VTuber agencies. A “talent first” approach has been adopted by the firm instead of expanding every few months, in order to support a small number of creators on a larger scale.

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After only two years in operation, they were ecstatic to announce their first entry into the Japanese market. Kson and Amemiya Nazuna’s debuts, on the other hand, exceeded VShojo’s wildest expectations.

Kson’s cosplay performance at Anime Expo sparked a flurry of interest in two of VTubing’s top pickups for the year 2022. Fans from all around the world, not just those in Japan, tuned in to see the former’s debut Twitch broadcast under the American agency’s auspices, while the latter attracted 50,000 views.

In an interview with Dexerto, the CEO theGunrun described how this was a watershed event for the agency, but he also stressed how it confirms some key beliefs that set it different from others.

It has been “a fever dream” to bring Kson and Nazuna to the world, the director remarked.
As a result, we were astonished when Anime Expo offered us the opportunity to make Kson’s public debut—in full cosplay—and announce to the world that she was now a member of our organization. We had no idea the outpouring of love and support for Nazuna’s announcement would be so overwhelming.

VShojo CEO Claims Japan Expansion Will “Break Down Barriers” In VTubing
VShojo CEO Claims Japan Expansion Will “Break Down Barriers” In VTubing

Our partnership with Japanese-speaking VTubers supports our basic ethos of Talent First. What we provide to all of our creators is the ability to express themselves freely, regardless of where they are in the world.”

There is a perception that the “talent first” strategy is just a fad. When you hear that, you’d believe that every VTuber agency cares for the brand’s talent – the people who help build the brand. VShojo, on the other hand, puts the theory into action in an invisible way.

Kson’s decision to join the team was largely influenced by the fact that he was given creative autonomy, even though he had previously insisted on remaining independent. Even seemingly insignificant details, such as passing on a family tradition from one generation to the next, have significant weight.

VShojo’s approach is distinct from others in the business, but it doesn’t mean the rest of the industry is wrong for taking various paths.

Kson and Nazuna have been added to VShojo as part of our corporate concept of prioritizing individual development rather than the introduction of numerous generations.” Kson and Nazuna have now joined the rest of VShojo’s generation. As we bring on new employees, we’ll keep providing assistance.

Bridging The Gap Between Virtual and Reality

Bridging the distance between viewers is a good idea since VTubing has taken up over the world. Collaborations across different waves, independent of language or place, have been explored by Hololive and NIJISANJI.

In Japan, VShojo pushed things to a new level. Rather of having to wait for fan-subbed footage, English-speaking viewers could watch Nazuna’s premiere broadcast with subtitles and live translation. When VTubers can engage with the world like non-VTuber artists, “we are breaking down the geographical and language boundaries,” Gunrun stated.

Using Nazuna’s inaugural stream, we demonstrated our live translation subtitles technology and aimed to bridge the gap between the Japanese and English VTuber communities.”

A side effect of this is that the virtual is becoming a reality. VTubing was made physical during their Anime Expo fan gatherings, which included a small segway moving around the show floor with star idols propped up on a tablet.

In the words of one of the participants, “Seeing the fans respond when they got to meet their favorite VTubers is a weird experience. Continue to develop inventive methods to unite VTubers and fans in the future.” There is no VShojo as a VTubing powerhouse without its dedicated community of fans and developers.

The encouragement isn’t going unnoticed, and it’s motivating the firm to keep pushing the industry forward in ways no one could have imagined six years ago when it was still in its infancy.

I’ve been humbled beyond words to see and hear everyone’s support, especially considering how supportive the fans were throughout Kson and Nazuna’s debut announcements and appearances. “, Gunrun stated. When it comes down to it, it is all about the fans’ skill and support that keeps us going.

“Being able to watch our VTubers be so moved by meeting their fans through our VIRL technology has been humbling,” a company spokesman said.

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“We are now even more driven to keep innovating and iterating to bring more of these experiences to future events and more polished systems.”

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