One billion hours viewed on Netflix’s Stranger Things 4 has made it the second most popular show of all time, the streaming service claimed Tuesday. Stranger Things 4 has been watched a total of 1.15 billion hours in the week ending Sunday. In terms of popularity, it’s just behind Squid Game. Squid Game, on the other hand, was seen for 1.65 billion hours in its first 28 days of availability. For as long as Stranger Things continues popular, it might overtake Squid Game in terms of total viewing hours by July 28.
However, there are a couple of qualifiers to the watch-time ranking for Stranger Things 4. It’s exceptionally long runtime is favored by the watch-time popularity rankings first. It’s why Martin Scorcese’s The Irishman, a three-and-a-half-hour picture, suddenly became Netflix’s No. 7 most-watched film of all time as soon as the business started using watch-time rather than the number of accounts that streamed it.
In comparison to Squid Game, Stranger Things 4 has a runtime of 778 minutes. For Stranger Things, this means that each account has access to more hours in a season. Strange Things’ current season is also nearly twice the length of its first season. As a result, the season’s hours-watched total has an edge because it was released in two batches of episodes at different times.
Most series and movies are only eligible for all-time popularity rankings if they are watched for at least 28 days after they are released. Different rules apply to Netflix shows that release new episodes in “volumes,” such as Stranger Things 4. While Squid Game’s first 28 days on Netflix were counted, Netflix is keeping track of Stranger Things 4’s total viewing hours over the course of 56 days: First seven episodes were counted for 28 days after their May 27 release, and the season’s final two episodes were counted for 28 days after Friday’s release.
As a result, some two-volume series have seen their watch-time totals rise considerably after Netflix modified the rule to count each individual episode’s viewing for only 28 days. Netflix has a history of keeping audience numbers a closely guarded secret. Once, House of Cards creator Beau Willimon proclaimed that Netflix wouldn’t even disclose audience figures with him, a claim that has since been debunked.
To attract new talent and generate excitement, Netflix has been more forthcoming about the success of its shows and movies in the previous two years. In the beginning, Netflix included a top-trending ranking to its service, allowing consumers to see the most popular titles streaming on Netflix in their country on any given day. After that, it started publicly releasing the number of accounts that viewed two minutes of a certain title in its first month of release.
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Eventually, in the middle of November, Netflix created a website with weekly rankings of its most popular episodes and movies, in addition to an all-time global rating of the most watched movies and TV series. They are ranked by the total number of hours that subscribers have spent watching and are updated on a weekly basis.
— noah (@nnoahjames) July 2, 2022
The rankings provide an unparalleled amount of information about Netflix’s most popular titles, revealing the most watched movies and TV shows in more than 90 different countries over the past week. It’s the most open Netflix has ever been with its customers. A greater understanding of what is most popular on the world’s largest subscription streaming service will be made available to members as well.