Ex-Google Ad Boss Makes Tracker-Free Search Engine

Ex-Google Ad Boss Makes Tracker-Free Search Engine

On Thursday, a search engine that doesn’t show ads or collect your data launches in the United Kingdom, France and Germany. Since its debut a year ago in the United States, Neeva has amassed 600,000.

When asked by BBC News why he left Google after 16 years of service as head of its advertising division, creator Sridhar Ramaswamy said the industry had become “exploitative” of people’s data. Online activity is tracked and shared mostly for the purpose of serving more relevant advertisements.

The amount of money Neeva has received from investors is $77.5m (£68m). It is free to use for basic search functions but will require a paid subscription for additional capabilities like access to a password manager or a virtual private network (VPN).

Ex-Google Ad Boss Makes Tracker-Free Search Engine
Ex-Google Ad Boss Makes Tracker-Free Search Engine

In order to build subscriptions, users must first sign up for an account. Also, Mr. Ramaswamy estimated that the monthly cost in the United Kingdom would be around $5. The traditional search engines, he said, had become more concerned with advertising and advertisers than with actually helping users.

To truly innovate and create disruptive experiences, Google doesn’t need to because of its market dominance. “And then also as a company, they feel obligated to show more and more revenue and profit to their shareholders so they just keep increasing the number of ads,” the source continued.

Trying out Neeva

However, the distinction is more obvious when dealing with a brand. Both Google and Bing show results for “BMW,” including the company’s website and a Wikipedia article as the first results.

Unlike Google, which provides a map, social media feeds and used-car dealer links, Neeva only provides links to BMW’s official pages. Google has more options, that’s for sure but it’s also trying to force me to buy a car.

If you want some information on other technology news, we have covered top news of technology:

If you use the Chrome browser, the Neeva add-on will show you all of the trackers that are currently active on the pages you’ve been viewing.

Yes, I did experiment with a few:

  • the Daily Mail had 351 trackers.
  • the BBC four, two of which were internal tools
  • Tesco five
  • Sainsbury’s 10
  • parenting forum Mumsnet 27
  • the front page of Reddit three
  • Amazon three – all its is own

Almost all of them, with the exception of the BBC had at least one that belonged to Google which means that the search giant is receiving aggregated, de-identified data about the users who accessed those sites.

No advertisements appeared beside articles as long as I had the add-on enabled. However, none of Neeva’s other competitors have been able to challenge Google’s position as the dominant search engine.

It’s not possible to use “to Bing” or “to Duckduckgo” another privacy-focused service as a verb in the same way that “to google” is. When Forrester analyst Steph Liu, who specializes in privacy and search was asked if Mr. Ramaswamy could ever unseat his former employer, she responded: “In all honesty, no.

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“It’s like David and Goliath only with fewer supernatural elements. There are simply too many people using Google for there to be any more profits to be made. The end game is to provide an option for consumers who are wary of Google’s data collection practices and ad targeting strategies based on their search histories as stated by the company’s CEO.

Stay connected to our site Nog Magazine for more updates.

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